...because I'm going to write all about Cadbury World!
Oh yes. I visited my best friend Hannah in Birmingham last weekend; we had a girly reunion with another friend, Clare from back home, mainly because our summers are all over the place and we'd started having break downs over how long we potentially wouldn't see each other for...
Anyway, on the last day following the all too quick departure of Clare the night before, Hannah & I decided to explore nearby Bournville & it's main attraction; Cadbury World.
To say we were excited is an understatement. We ended up following a few groups of school children & I'm pretty certain we looked more excited & giggly than they did...
Of course we got freebies, scoured the chocolate shop for some bargains & ate as much chocolate as we physically could...it truly was like something from Charlie and the Chocolate Factory. They even had a ride! But, we also learnt something. It seems there's more to Cadbury's than mere chocolate.
The Cadbury story began in 1824 when John Cadbury began selling tea, coffee and drinking chocolate. Gradually over time, he experimented with chocolate manufacture until in the 1840s he managed to open a factory in Bridge Street. The success of his chocolate increased so that it became available to the masses, & in the 1860s when John retired, his sons took over, continuing his business success. With such demand & productivity, they were able to move out of their small factory & set up Bournville; named due to the nearby Bournbrook and replacing 'brook' for the in-trend French word ville. Their business expanded still, and today Cadbury is known by almost everyone whilst Bournville is a beautiful, quaint little village surrounding the chocolate factory.
Ok so that was a history of Cadbury in a nutshell; leaving out how they put a glass & a half of milk in their chocolate, merged with Fry's chocolate company etc... but you get the jist. What was most interesting though was the social consideration the Cadbury family had. Bournville was created to be an aesthetically pleasing, green village so that their workers could live in the houses it offered & enjoy their surroundings. They believed happy workers could be more productive workers. They created the Bournville Village Trust, printed lists about how to live a healthy and happy life, gave their workers benefits & bonuses that were well ahead of their time & ensured every worker was treated fairly; like one of the family. Perhaps it's through maintaining the feel of a family-run business that Cadbury have done so well. Perhaps they really do just seem like a genuine, friendly company. Plus, we found that Bournville really was a lovely little village; we both said we'd love to live there!
Not just taking Cadbury World's word for it, Hannah & I explored the local village & found the Visitor Centre.
Inside is a stone inscription claiming that the building was dedicated to one of the Cadbury sons when he married. It seems that the villagers & workers had a respect for the chocolatiers, which was returned by good working conditions & benefits.
The Village Trust still exists today, but is now just one of the many things Cadbury attempt to do to help their society; think of their recent involvement with Fairtrade...they even have a water project in less developed countries (unfortunately asides from a poster, this wasn't even mentioned during the exhibition...)
So there you have it. Asides from making mouth-watering, delicious, milky chocolate (I don't care what some of you say...it IS the best!) they also have a certain respect for their workers & society...
It's official. Chocolate really is amazing. Now where's my stash of freebies gone...
